Empower Her in 2024:

Dr.Sanja Rickette Stinson
December 14, 2023
3 min read
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Embrace Change, Recognize Shifts and Thrive

As 2023 swiftly approaches its end, many are contemplating and strategizing their entrepreneurial success for the upcoming year, 2024, with a genuine desire to disrupt the status quo. While scrolling through social media, you might repeatedly encounter trending phrases like "This is my year to disrupt, shift, or "I'm pivoting, and this marks my new season. 


It's widely acknowledged that change can appear daunting; however, it is an unparalleled source of growth and innovation. As we progress through our entrepreneurial journeys, we frequently encounter crossroads, each presenting an opportunity to adapt and improve our ventures. On a personal note, this year has proven quite challenging for me, but I held on to the belief that God always has a plan, even when it eludes our understanding. So, even as I've shifted, pivoted, and experienced new seasons, all in one year. As a Christian woman, I recognize that each transformative moment is essential in shaping my path. In the words of Maya Angelou, "Wouldn't Take Nothing for My Journey Now." 


This blog will focus on the essence of a "shift." We will unravel what it means to embrace change, recognize the subtle signs that call for a shift, and highlight the remarkable benefit of adapting to the evolving landscape. Join me on this transformative journey as we uncover the power of change in your entrepreneurial odyssey. In the coming weeks, stay tuned for Parts 2 and 3, which will explore the concepts of "pivot" and "new or next season" and how these distinct strategies can shape your path to success as a woman entrepreneur. I am confident that together, we can embrace change as a catalyst for innovation and growth, enabling us to thrive in an ever-evolving business world. 


First, it is significant to "Recognize the Signs of a Shift." Entrepreneurs should be vigilant in identifying these early signals. Shift indicators act as a guidepost, steering us through the intricate maze of the business world. Understanding these signs requires a keen sense of observation and a willingness to adapt to the evolving landscape. It is about staying attuned to the pulse of your industry and being receptive to feedback from customers, colleagues, and market trends. By honoring these skills, entrepreneurs can proactively respond to changing conditions, ensuring they survive and thrive in the ever-shifting entrepreneurial terrain.


Secondly, let's explore "The Benefits of a Well-Time Shift.". Embracing change, even when it seems unsettling, can inject fresh vitality into your entrepreneurial journey. A well-time shift is akin to fresh air, revitalizing and propelling your business to new heights. Adaptability is what enables entrepreneurs to stay not just afloat but also at the forefront of their industries. 

Note a well-executed shift isn't abandoning your core values or vision; it is about refining your approach to align with evolving market conditions. It empowers you to stay relevant, respond proactively to your client's needs, and outmaneuver competitors. Essentially, it's a strategic move that allows you to maintain a competitive edge in the ever-changing business landscape. 

Throughout this series, we will uncover practical strategies and real-life examples of women entrepreneurs who masterfully executed well-timed shifts, reaping the rewards of their adaptability. So, stay tuned for next week's blog, and we will continue to unravel the transformative potential of shifts, pivots, and new seasons, guiding you and me toward a successful 2024. 

Dr.Sanja Rickette Stinson, DM

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